How Paid Ads Are Effective For StartUps

 

What are paid ads?

When implementing a small business paid ads strategy as part of digital marketing efforts, it's important to know what paid ads are in the first place. In short, companies will start a bidding auction to determine which ads appear on the first page of search engines. The top links that show up during a google search are the ads that outbid the others for the prime spots.

Online advertising can take a variety of forms on digital platforms from ads on social media sites to Google Ads and even display ads. No matter what type of paid search ads are created, they all have the same purpose: gaining exposure for brands and attracting new customers. Here's a closer look at the different types of paid advertisements:

Social media ads 

Social media advertising is HUGE nowadays. Social media platforms such as Instagram, Facebook, Twitter, and LinkedIn offer paid advertising options to utilize in order to boost exposure and followers alike.

Search ads  

These ads are very popular within the Google Ads platform, where businesses can build their own ads to show up on search engines. Search ads are a popular form of search engine marketing and they traditionally show up when a user searches certain keywords. For example, when searching "puppies near me", it's likely that search ads for local animal shelters and puppy breeders will show up.

Display ads 

Display ads typically take the form of banner ads on website pages. They are similar to search ads, but they'll usually appear on websites themselves rather than just the search engine. Display ads offer a more visual way to appeal to certain target users.

Pay-Per-Click Ads (PPC Ads) 

With a PPC campaign, the advertisers will pay a fee each time their ad is clicked. Typically, these ads will offer "more for your dollar" because there's often a larger ROI based on how much money is brought in per click. They are also very focused which is perfect to increase brand awareness within a target audience.

To add to the list, there's also TV ads and radio ads, both of which could be considered when choosing what type of paid advertising to pursue. No matter what form of ads are incorporated into a content marketing strategy, it's important to do some research first to determine which is best for specific businesses. After all, not every type of ad is beneficial for all businesses. 

Are paid ads effective for start-ups?

Developing a small business paid ads strategy is definitely a good idea for new business. In the early stages of a start-up, once the target audience is established, creating paid ads has the potential to increase the visibility potential customers have on the brand. Plus, doing research will save a lot of time so that things are done right the first time around.

Here are some reasons why paid ads are effective for small businesses and startups:

Increased brand awareness - In the early days of a start-up, any opportunity to build brand awareness is great. Creating ads for a business can lead to increased reach, thereby boosting brand awareness. Any opportunity to build brand awareness in a positive way is worth it and ads certainly make this possible.

More quality leads - Utilizing paid ads can increase the number of leads a company receives. Focused ads allow businesses to place their brand in front of the target audience and potential customers to increase the chances that they become leads. More leads can also lead to more sales as well.

Boosted sales & ROI - When more people in a target audience find out about the brand, the more likely they are to purchase from it. Utilizing paid ads can get start-up brands out there so that the target audience is able to identify them and start purchasing. If done right, utilizing ads can be an effective strategy to boost sales and ROI.

How to invest in paid ads during your early-stage startup marketing 

Ready to include paid ads in your digital marketing for startups? Good. Let’s take a closer look at how to get the most out of paid ads in your early-stage marketing: 

Build a solid landing page

Where you send paid traffic matters. If your landing page is confusing, unprofessional or otherwise lacking, people are unlikely to take the desired action step — and you won’t gain the product validation data you need. 

Make your first impression with potential customers a lasting one. These landing page guidelines will help:

• Keep your landing page branding consistent with ad copy and design. Otherwise, you risk confusing your traffic.

• Invest in captivating copywriting. You’ll speak directly to your audience and sell more, too. 

• What action steps do you want your audience to take? Make it clear and compelling. 

• Just because you’re using paid ads to validate product/market fit doesn’t mean you can’t ask for a purchase. Pre-sales are one of the strongest indicators of success. 

Test multiple paid ad channels and audiences

Where does your target audience already interact and engage? 

Generally speaking, platforms like Facebook and Google are smart places to start due to targeting and data reporting capabilities. However, Twitter, LinkedIn, or YouTube could make more sense for your niche. 

I recommend targeting each of your possible customer personas. Remember, this is about product validation. So, start broad then remove low converting audiences as you learn more about your market. 

Obsess over tracking and optimisation

You can’t “set and forget” paid ads — especially not during your early-stage startup marketing. Nor would you want to. Paid ads provide ample data, a bonafide gold mine of knowledge to inform your marketing strategy. 

Say your paid ads are showing low engagement and click-throughs. Don’t give up on your business idea overnight. Make tweaks to the ad creative and target audiences to see if the product aligns with a better market.

If traffic is navigating to your landing page but not taking the desired action step, it could be a sign you need to edit your website copy or design (or both.) 

To sum it up

There’s no better way to get targeted traffic to your website or sales page than digital ad campaigns — and ensure product/market fit while you do it. 

To learn more about this , visit the best digital marketing training institute in Bangalore .