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  What are paid ads? When implementing a small business paid ads strategy as part of digital marketing efforts, it's important to know what paid ads are in the first place. In short, companies will start a bidding auction to determine which ads appear on the first page of search engines. The top links that show up during a google search are the ads that outbid the others for the prime spots. Online advertising can take a variety of forms on digital platforms from ads on social media sites to Google Ads and even display ads. No matter what type of paid search ads are created, they all have the same purpose: gaining exposure for brands and attracting new customers. Here's a closer look at the different types of paid advertisements: Social media ads  Social media advertising is HUGE nowadays. Social media platforms such as Instagram, Facebook, Twitter, and LinkedIn offer paid advertising options to utilize in order to boost exposure and followers alike. Search ads   The...

  Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenal are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business? 1. Affiliate Marketing Affiliate marketing can be treated as a sibling of influencer marketing. It too relies on the influence of people to bring in sales. This is why you should consider integrating it with your influencer campaign. In affiliate marketing , you can sit back and relax as others do your marketing for you. That’s a rather simplified version of putting things. Disclaimer – I don’t recommend the sitting back part as it should never be your only strategy. What is Affiliate Marketing? You ...